A night unlike any fragrance event before it
On the evening of June 18th, 2025, Intense Oud transformed the iconic Tao Chicago into a living, breathing world of scent, spectacle, and luxury.
The evening centred on the exclusive US launch of The Show Magnifique by Paris Corner — brought to life by Intense Oud as the exclusive launch partner.
More than a launch, the event was a declaration: that Arabian luxury fragrance belongs in the same cultural conversation as the world's most celebrated European houses.
The Show Magnifique
The centrepiece of the evening
The Show Magnifique is a grand oriental fragrance built for the spotlight — opulent, theatrical, and unapologetically luxurious.
Crafted by Dubai-based house Paris Corner, the fragrance made its exclusive United States market debut on June 18th at Tao Chicago — brought to life by Intense Oud as the sole US launch partner.
The collaboration marks a milestone moment for Intense Oud: no longer just a retailer, but a cultural launchpad for the finest Arabian fragrances entering the American market.
Sasha Prendes
Sasha Prendes anchored the evening in a dual role that few performers can carry: host and headline act simultaneously.
As host, Sasha guided 300+ creators through each act of the programme, narrating the fragrance story and building anticipation toward the centrepiece reveal.
Her involvement transformed the event from a product launch into a genuine cultural moment, a convergence of performance, scent, and personal brand.
As The Ringmaster
Sasha led guests through the evening as the theatrical anchor, introducing each act and commanding the room with authority.
As Headline Performer
Her closing performance was the emotional peak of the night — a headline act that united the evening's disparate moments into a single unforgettable finale.
What the room said
100 million reasons it worked
With over 300 creators spanning lifestyle, beauty, fashion, and luxury niches, The Show Magnifique generated organic content at a scale most brands only achieve through paid media.
Guests became ambassadors not because they were paid to, but because the experience gave them genuinely extraordinary content to share.
Building on the momentum
Our creators were not spectators. They were in the building before the doors opened to anyone else.